Dos Primos Tequila renews sustainable partnership

Country music star Thomas Rhett’s Dos Primos Tequila has renewed its partnership with The Nature Conservancy (TNC).

Dos Primos Tequila was founded by Rhett and his cousin, Jeff Worn, in 2019. The renewed collaboration includes a US$50,000 donation for land- and water-conservation efforts in the Tehuacán Valley area in Mexico. “Jeff and I enjoy spending time outdoors with our friends and family, and we have deep respect for the wilderness and natural places,” said Thomas Rhett. “We’re proud to continue our partnership with TNC and we hope others will lend their support to these important efforts by learning more about the region and making a donation.” Dos Primos produces its Blanco, Reposado, and Añejo bottlings in Tehuacán Valley, thought to be the most biologically diverse arid region in North America. Dos Primos is continuing its support of TNC’s work to help conserve and restore this land. Efforts will include integrating sustainable agroforestry systems and replenishing streams and bodies of water, and increasing the availability of fresh water each year for nature and people. Worn said: “By bringing attention to the Tehuacán Valley and renewing our partnership with TNC we hope to support a larger initiative that helps to conserve natural resources and keep wild places wild.” From now until November 2023, consumers can scan a QR code to find out more about the project or donate to TNC. Francisco Reyna, freshwater information coordinator for TNC in Mexico, added: “This conservation project in the Tehuacán Valley is essential to protecting the ecological integrity, water sources, and biocultural heritage of this region. “Implementing agroforestry systems with local species such as Pitaya Y Agave reduces the pressure on the natural ecosystems and contributes to social and economic wellbeing of local communities. "Incorporating the Indigenous people's conservation practices and knowledge enhances the benefits for nature and people. We are grateful for Dos Primos’ continued support which will help TNC steward this work in the Tehuacán Valley in Mexico.”

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