Nemiroff aims to be top-five premium vodka

Ukrainian brand Nemiroff has partnered with Whyte & Mackay as part of its latest move to become a top-five premium vodka.

Whyte & Mackay will be Nemiroff’s strategic partner in the UK and Ireland. Yuriy Sorochynskiy, Nemiroff CEO, said: “We are thrilled to partner with Whyte & Mackay, a company with a long, distinguished history in the spirits industry. “This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872.” Nemiroff named the UK as a key market for the brand’s growth targets. The vodka brand has more than 150 years of experience. Whyte & Mackay owns brands such as The Dalmore, Jura, Fettercairn, and Tamnavulin Scotch whiskies. Mike Greggs, Whyte & Mackay managing director: Europe and global travel retail, commented: “We recognise in Nemiroff a shared ethos between us as spirits makers – a commitment to excellence. “Nemiroff has built an enviable position, with 150 years’ experience crafting a premium product that stands out in the category. I admire the drive and resilience of the team, summarised compellingly by the brand’s position of ‘indomitable spirit’. “In our experience, the UK and Ireland markets are rich with opportunity for a premium brand that speaks to provenance and to quality. The team and I are looking forward to presenting Nemiroff as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte & Mackay, Flor de Caña, Fundador, and Harvey's to our retail partners soon.” In May, Nemiroff made two new market entries, first into Romania and then into Portugal.

Read the original article