The peanut butter and jelly sandwich – known simply as PB&J is a beloved American classic. The combination of PB&J rose to popularity during and after World War II, when peanut butter proved to be healthy, inexpensive and readily available during turbulent times. PB&J continues its popularity.
The average 25 year-old has already consumed at least 1,500 PB&J sandwiches. Van Gogh Vodka has created their take on the classic PB&J, transforming the already ultra smooth spirit and adding in the authentic flavor of peanut butter and jelly culminating in a liquid twist on a classic,
American icon. Second-generation Master Distiller Tim Vos selected raspberry flavored jelly after taste-testing peanut butter sandwiches matched with various jellies. “For me, the raspberry jelly came out the best,” he says. It is fresh, fruity and mingles very well with the oily structure of the peanut butter.”