Every year The Mint 400 partners with a boutique American spirit brand to create a premium product for the racers to enjoy. This year we partnered with Sin City because they have a world renowned reputation for producing a high end whiskey,” stated Matt Martelli, Mint 400 CEO.
Sin City draws its inspiration from the city itself. Las Vegas was nicknamed “Sin City” in the early 1900’s when the first cartload of whiskey rolled into town, followed shortly thereafter by ladies of the night and the men who worked the mines, railroad, ranches and eventually the new dam… The city gave birth to the dreamers and gamblers.
“Sin City and The Mint 400 are a perfect match! Racing in America was born from running whiskey and moonshine so getting involved with “The Great American Off-Road Race” was a welcome partnership. The backdrop of the city that our brand is named after embraces everything we represent,” stated Sin City CEO, John Sutter.