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Celebrity Owned
New Years
Champagne
It’s everything you love about Maker’s Mark® with a whole lot more to love. Our founder himself, Bill Samuels, Sr., was the first fan of this high proof bourbon. Bill liked to tuck a little 101 aside for friends and special occasions.
And for a long time, this was the only way you could experience these intensified notes of caramel and spice brought on by the higher proof – yet matched with that familiar Maker’s Mark® smoothness. Now – at special times during the year – this limited release is available for you to share with guests of your own.
Learn about how the whisky at the core of Maker’s Mark® 101 is brought to life below.
Tasting Notes
Sweet, dark bold spice on the nose
Rich, creamy and soft with spice, fruit and caramel
Mellow, creamy midpalate finish that pleasantly lingers
